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09-记忆.ppt
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    Myers' PSYCHOLOGY

    Chapter 9

    Memory

    Memory

    * Memory

    * persistence of learning over time via the storage and retrieval of information

    * Flashbulb Memory

    * a clear memory of an emotionally significant moment or event

    Memory

    * Memory as Information Processing

    * similar to a computer

    * write to file

    * save to disk

    * read from disk

    * Encoding

    * the processing of information into the memory system

    * i.e., extracting meaning

    Memory

    * Storage

    * the retention of encoded information over time

    * Retrieval

    * process of getting information out of memory

    Memory

    * Sensory Memory

    * the immediate, initial recording of sensory information in the memory system

    * Working Memory

    * focuses more on the processing of briefly stored information

    Memory

    * Short-Term Memory

    * activated memory that holds a few items briefly

    * look up a phone number, then quickly dial before the information is forgotten

    * Long-Term Memory

    * the relatively permanent and limitless storehouse of the memory system

    A Simplified Memory Model

    Encoding: Getting Information In

    Encoding

    * Automatic Processing

    * unconscious encoding of incidental information

    * space

    * time

    * frequency

    * well-learned information

    * word meanings

    * we can learn automatic processing

    * reading backwards

    Encoding

    * Effortful Processing

    * requires attention and conscious effort

    * Rehearsal

    * conscious repetition of information

    * to maintain it in consciousness

    * to encode it for storage

    Encoding

    * Ebbinghaus used nonsense syllables

    * TUV ZOF GEK WAV

    * the more times practiced on Day 1, the fewer repetitions to relearn on Day 2

    * Spacing Effect

    * distributed practice yields better long- term retention than massed practice

    Encoding

    Encoding: Serial Position Effect

    What Do We Encode?

    * Semantic Encoding

    * encoding of meaning

    * including meaning of words

    * Acoustic Encoding

    * encoding of sound

    * especially sound of words

    * Visual Encoding

    * encoding of picture images

    Encoding

    Encoding

    * Imagery

    * mental pictures

    * a powerful aid to effortful processing, especially when combined with semantic encoding

    * Mnemonics

    * memory aids

    * especially those techniques that use vivid imagery and organizational devices

    Encoding

    * Chunking

    * organizing items into familiar, manageable units

    * like horizontal organization--1776149218121941

    * often occurs automatically

    * use of acronyms

    * HOMES--Huron, Ontario, Michigan, Erie, Superior

    * ARITHMETIC--ARat In Tom's House Might Eat Tom's Ice Cream

    Encoding: Chunking

    * Organized information is more easily recalled

    Encoding

    * Hierarchies

    * complex information broken down into broad concepts and further subdivided into categories and subcategories

    Storage:

    Retaining Information

    * Iconic Memory

    * a momentary sensory memory of visual stimuli

    * a photographic or picture image memory lasting no more that a few tenths of a second

    * Echoic Memory

    * momentary sensory memory of auditory stimuli

    Storage:

    Short-Term Memory

    * Short-Term Memory

    * limited in duration and capacity

    * "magical" number 7+/-2

    Storage:

    Long-Term Memory

    * How does storage work?

    * Karl Lashley (1950)

    * rats learn maze

    * lesion cortex

    * test memory

    * Synaptic changes

    * Long-term Potentiation

    * increase in synapse's firing potential after brief, rapid stimulation

    * Strong emotions make for stronger memories

    * some stress hormones boost learning and retention

    Storage:

    Long-Term Memory

    * Amnesia--the loss of memory

    * Explicit Memory

    * memory of facts and experiences that one can consciously know and declare

    * also called declarative memory

    * hippocampus--neural center in limbic system that helps process explicit memories for storage

    * Implicit Memory

    * retention independent of conscious recollection

    * also called procedural memory

    Storage: Long-Term Memory Subsystems

    Storage:

    Long-Term Memory

    * MRI scan of hippocampus (in red)

    Retrieval: Getting Information Out

    * Recall

    * measure of memory in which the person must retrieve information learned earlier

    * as on a fill-in-the blank test

    * Recognition

    * Measure of memory in which the person has only to identify items previously learned

    * as on a multiple-choice test

    Retrieval

    * Relearning

    * memory measure that assesses the amount of time saved when learning material a second time

    * Priming

    * activation, often unconsciously, of particular associations in memory

    Retrieval Cues

    Retrieval Cues

    * Deja Vu (French)--already seen

    * cues from the current situation may subconsciously trigger retrieval of an earlier similar experience

    * "I've experienced this before."

    * Mood-congruent Memory

    * tendency to recall experiences that are consistent with one's current mood

    * memory, emotions, or moods serve as retrieval cues

    * State-dependent Memory

    * what is learned in one state (while one is high, drunk, or depressed) can more easily be remembered when in same state

    Retrieval Cues

    * After learning to move a mobile by kicking, infants had their learning reactivated most strongly when retested in the same rather than a different context (Butler & Rovee-Collier, 1989).

    Forgetting

    * Forgetting as encoding failure

    * Information never enters the long-term memory

    Forgetting

    * Forgetting as encoding failure

    * Which penny is the real thing?

    Forgetting

    * Ebbinghausforgetting curve over 30 days-- initially rapid, then levels off with time......(后略) ......