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[4] Fiegenbaum A, Hart S, Dan L. Strategic Reference Point Theory. Strategic Management Journal, 1996, 17: 219~235
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[4] Fiegenbaum A, Hart S, Dan L. Strategic Reference Point Theory. Strategic Management Journal, 1996, 17: 219~235
[5] Kahneman D, Miller D T. Norm theory: Comparing reality to its alternatives. Psychological Review, 1986, 93: 136~153
[6] Bell D E. Regret in decision making under uncertainty. Operations Research, 1982, 30: 961~ 981 ......