his net worth to more than 60 million, more than double that of his nearest rival, Jamie Oliver.

    Key Competencies of Successful

    Entrepreneurs

    成功企业家的关键能力

    ♠ Proactivity, initiative and assertiveness

    ♠ Achievement orientation; ability to see and act on opportunities

    ♠ Commitment to others

    Why do so many people want to be entrepreneurs? There are potential major benefits of being an entrepreneur, such as the opportunity to gain control over your destiny, the opportunity to make a difference, opportunity to reach your full potential, opportunity to reap unlimited profits, opportunity to make a contribution to society and receive recognition for your efforts. While at the same time, you have to realize the potential drawbacks of being an entrepreneur, such as the uncertainty of income, the risk of losing invested capital, long hours and hard work, lower quality of life until the business gets established and huge responsibility.

    Case 2：

    案例分析：

    (戈登•拉姆奇深谙商业之道 ......