有几家公司会采用私人的方式发布新产品，而不是采用新闻发布会的形式呢？或者是利用博客给特定人群发布信息。或者是通过电邮。对于自己的忠实粉丝，苹果总会用贴心亲切的方式通知他们有新产品发布。而且苹果的网站也经常会同时更新，有时会允许粉丝们购买刚发布的新品。

    Control the hardware.

    控制硬件

    This isn't even a secret. Steve Jobs said it bluntly at the iPhone introduction: if you want to build great software, you have to control the hardware. This is precisely why the iPhone feels four or five generations ahead of any portable device available today. Phone carriers like Sprint and T-Mobile fish around looking for sexy, powerful hardware from electronics manufacturers like Samsung and Motorola. Microsoft will go to bed with just about anybody to promote their software platform. Apple knows better. To create truly compelling experiences, you need to have a hand in all the pieces of the puzzle. The iPhone is a great example of that synergy.

    这其实并不是什么秘密 ......