田宛仟

    【摘 要】汉方本草作为我国优秀的传统医药资源具有悠久历史，将其应用于化妆品中有助于激发中医药原创优势。近年来，国家高度重视中医药汉方事业的发展，鼓励了新时代的汉方本草需要传承和创新，在弘扬健康中国的宏大背景下，习养生、懂美容、治未病，传递汉方本草传统美容养生之道。因此，本文主要阐述汉方本草在化妆品方面的应用价值、原则和启示，分析汉方本草在化妆品中的营销效果旨在力求“继承传统，守正创新”的基础上弘扬中医药文化，促进中医药产品发展。

    【关键词】汉方本草；化妆品；薏苡仁；《黄帝内经》

    中图分类号：TQ652 文献标识码：A 文章编号：1004-4949(2023)14-0192-04

    Study on the Application of Chinese Herbal Medicine in Cosmetics

    TIAN Wan-qian

    (Department of Medical Technology， Guangdong Maoming Health Vocational College， Maoming 525000， Guangdong， China)

    【Abstract】As an excellent traditional medicine resource in China， Chinese herbal medicine in cosmetics is helpful to stimulate the original advantages of traditional Chinese medicine. In recent years， the state attaches great importance to the development of Chinese herbal medicine， and encourages the need for inheritance and innovation of Chinese herbal medicine in the new era. Under the grand background of promoting healthy China， we should practice health preservation， understand beauty and prevent disease， and pass on the traditional beauty and health preservation of Chinese herbal medicine. Therefore ......