方芳，陈怡

    摘要：新媒体的出现，对医院图书馆的服务模式产生深刻的影响。本文介绍了新媒体的概念、特征，阐述了当前新媒体的融入医院图书馆的服务，为医院图书馆的发展带来一系列研究、实践、发展的机遇。医院图书馆以此为契机，充分利用新媒体平台的信息平台技术，通过深度解读用户需求、策划优质主题栏目、优化平台视觉效果、拓展信息推广渠道、强化数据分析和评估、建立专业运营团队等方式方法，探索读者服务新模式研究。以丰富多彩的资源内容和灵活新颖的表现形式，提升医院图书馆数字文化服务水平。

    关键词：新媒体；微信公众号；服务；医院图书馆

    中图分类号：G25? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 文献标识码：B? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? DOI：10.3969/j.issn.1006-1959.2024.08.015

    文章编号：1006-1959(2024)08-0078-05

    Research on the Construction of New Media Platform in Hospital Library and its Optimization Strategy

    FANG Fang1，CHEN Yi2

    (1.Library of Affiliated Public Health Clinical Center of Fudan University，Shanghai 201508，China;

    2.Library of Affiliated Ruijin Hospital of Shanghai Jiaotong University，Shanghai 200025，China)

    Abstract：The emergence of new media has a profound impact on the service mode of hospital library. This paper introduces the concept and characteristics of new media， and expounds the integration of new media into the service of hospital library， which brings a series of research， practice and development opportunities for the development of hospital library. Taking this as an opportunity ......