【摘要】目的：探究献血健康教育微信平台在无偿献血招募中的应用价值。方法：从本站2019年1月—2023年10月选择了无偿献血者100名作为分析对象，按照随机数字表法分为两组，各50名。对照组采取常规健康教育，观察组应用献血健康教育微信平台。分析两组无偿献血知识知晓率、第二次献血意愿、无偿献血经历分享意愿及献血反应发生率。结果：观察组无偿献血知识知晓率高于对照组，差异存在意义(P<0.05)；对照组第二次献血意愿及无偿献血经历分享意愿低于观察组，差异存在意义(P<0.05)；观察组献血反应发生率低于对照组，差异存在意义(P<0.05)。结论：选择献血健康教育微信平台可提升无偿献血者相关知识知晓率，并增强第二次献血意愿及无偿献血经历分享意愿，降低献血者的献血反应发生率，利于推广采纳。

    【关键词】献血；健康教育微信平台；无偿献血招募；应用价值

    Study on the application value of blood donation health education WeChat platform in voluntary blood donation recruitment

    ZHOU Yuqin

    Lianyungang Red Cross Center Blood Station， Lianyungang， Jiangsu 222000， China

    【Abstract】Objective：To explore the application value of blood donation health education WeChat platform in the recruitment of unpaid blood donation.Methods：From January 2019 to October 2023，100 unpaid blood donors were selected as the analysis objects on this station，and they were divided into two groups according to the random number table method，with 50 cases in each group.The control group used the conventional health education ......