情感广告的传播效果及作用机制(5)
[20] Shimp T A, Stuart E W. The Role of Disgust as an Emotional Mediator of Advertising Effects. Journal of Advertising, 2004, 33(1): 43~53[21] Coulter R H, Pinto M B. Guilt Appeals in Advertising: What Are Their Effects? Journal of Applied Psychology, 1995, 80(6): 697~705 ......
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