摘要：本文从分析违法广告的本质动因和存在的客观诱导因素入手，探讨规范我国药品广告的对策。

    关键词：药品广告；违法；监管

    中图分类号：R194文献标识码：C文章编号：1672-979X(2007)01-0064-03

    Discussion on Supervision of Medicine Advertisement in Our Country

    CUI jia，SHAO rong*

    (International Pharmaceutical Business School, China Pharmaceutical University, Nanjing210009, China)

    Abstract：The problem of medicine advertisement is always a hotspot in the society. According to the practical situation in our county, this paper aims at finding the way to regulate the medicine advertisement by analyzing the substantial motivity and objective conditions of the illegal medicine advertisement.

    Key words：medicine advertisement; illegal; supervision

    药品是一种特殊商品 ......