[摘要] 医院文化建设这一现代管理理论已被越来越多的医院管理工作者所接纳,并应用于医院管理的工作实践中,丰富了医院管理理论,促进了卫生事业的改革与发展。本文从我国医院文化建设中存在的误区切入,着力阐述了医院文化的内在涵义,提出了创新医院文化建设必须全面了解其重要性,本着医院自身特点,笔者从两方面论述了创新医院文化建设的具体措施和办法,提出医院管理者只有重塑精品文化,实行品牌经营战略,才能拓宽医院文化管理思路,才能打造出优秀的医院品牌。

    [关键词] 医院;文化建设;创新

    [中图分类号] R197.32 [文献标识码] C [文章编号] 1673-7210(2010)05(b)-127-02

    Discusion about cultural development of innovative hospital

    SHEN Ming

    (Cixi People′s Hospital of Zhejiang Province,Cixi315300, China)

    [Abstract] Cultural development of innovative hospital(CDIH), being taken as a morden management theory,which has been not only accepted increasingly by hospital managers, but also applied to the work of hospital management, enriches the management theory of hospital and promotes the innovation and development of health protection. The paper describes the cultural internal meaning of hospital and expresses that CDIH is important to be understood thoroughly depending on the point of fault in our CDIH. According to the characteristic of our hospital,the author describes the detail measure and method of CDIH on two sides and bring out that only remodeling competitive culture and carrying out strategy of brand management the manager of hospital can extend new ideas of the cultural development of hospital and build an excellent brand of hospital. ......