张明娟等

    [摘要] 新媒体不仅是技术平台，也是媒体机构，促进了传统媒介的深度融合，展现出平民化、泛化、碎片化的特点，并具有和跨越时空互动性和智能媒体学习能力。大量的新媒体平台，如慕课、微型学习、微信群、医学公众平台、易班等与传统教育资源地充分融合正在从根本上丰富和改善了原有教学模式，从而在推进学历教育、继续医学教育和科学知识普及、专业期刊出版等方面发挥重要作用。

    [关键词] 新媒体；医学教育；科学素养

    [中图分类号] G642.0 [文献标识码] A [文章编号] 1673-7210(2015)05(b)-0164-05

    Characteristics and application of new media in medical education

    ZHANG Mingjuan ZHANG Chaoying DUAN Zongming SONG Anqi ZHU Canzhan

    Department of Cardiology， the Second Affiliated Hospital of Xi'an Jiaotong University Medicine School， Shaanxi Province， Xi'an 710004， China

    [Abstract] New media is not only a technology platform， but also a media organizations. New media promotes the integration of traditional medias deeply， and shows lots of characteristics， such as the civilian status， generalization， fragmentation and so on. In addition， the new media also shows the interactivities， and the learning ability of intelligent media. The new media technique promotes and enhances the fusion progress of many new media platforms， such as massive open online courses (MOOCs)， micro learning， micro message group ......