孙倩+韩霜雪++刘艳亭++侯戬炜++罗涛

    [摘要] 当前网络新媒体已经与医院文化建设紧密地联系在一起，成为传播与宣传医院与医疗状况的重要媒体。不过当前很多网络新媒体在医疗事件的报道中存在偏颇状况，使得部分患者对医护人员产生了不信任、误解，对治疗产生了不好的影响，不利于我国建立良好的医疗环境。本文首先分析了网络新媒体传播的基本特征，然后探讨了医院文化与媒体舆论导向状况，论述了网络新媒体传播体系下医院文化建设的要求与价值，最后提出了网络新媒体传播体系下医院文化建设的对策：将危机管理融入医院文化建设、正面引导危机处置、积极提高医院文化建设质量。

    [关键词] 网络新媒体；医院；文化建设；危机管理

    [中图分类号] R19 [文献标识码] A [文章编号] 1673-7210(2017)05(a)-0154-04

    Application of new network media in hospital cultural construction

    1.Party Committee Office， Beijing Tongren Hospital， Capital Medical University， Beijing 100730， China； 2.Office of the Director， Beijing Tongren Hospital， Capital Medical University， Beijing 100730， China

    [Abstract] At present， network new media has been closely linked with the construction of hospital culture， and become an important medium for the dissemination and promotion of hospital and medical conditions. However， there are some unfair reports about medical events， making mistrust and misunderstanding between doctors and patients， which bring a bad effect on the treatment and are not conducive to the establishment of a good medical environment. The paper firstly analyzes the basic spread characteristics of network new media ......