王静

    [摘要] 本文遵循“以人为本，以文化人”的管理理念，对医院文化建设中物质层文化、行为层文化、制度层文化、精神层文化等方面的建设进行阐述，明确医院文化的内涵与功能，树立正确的医院价值观，传承优秀医院文化精神，探讨医院文化建设的有效途径，力求打造“品牌医院”，增强医院核心竞争力。

    [关键词] 以人为本；醫院文化；品牌

    [中图分类号] R19 [文献标识码] A [文章编号] 1673-7210(2017)05(a)-0158-04

    Building hospital cultural brand based people-oriented idea

    WANG Jing

    Department of Orthopaedics， Ansteel Group Hospital， the Eighth Clinical College， China Medical University， Liaoning Province， Anshan 114002， China

    [Abstract] Based on the management idea of "people-oriented， for people with the culture"， this paper elaborates construction of hospital culture in the material culture， behavior culture， system culture， the function and connotation of hospital culture， in order to set up the correct values， inheriting excellent hospital cultural spirit and explore the effective way to the hospital culture construction， strive to build "brand hospital"， strengthen the key competitiveness of the hospital.

    [Key words] Based people-oriented idea； Hospital culture； Brand

    随着医药卫生体制改革的逐步深化和医疗市场竞争的进一步加剧，医院文化建设逐步成为现代医院管理的重要战略措施。对提升医院的核心竞争力及构建和谐医患关系发挥着重要作用[1] ......