孙艳玲 张伟 耿慧

    [摘要] 本文立足于社区中医药健康养老服务的特殊性，以探索中医药健康养生文化传播与中医药健康素养促进相结合、中医健康评估与中医药健康服务相结合的云南省社区中医药健康养老服务O2O平台模式。实现O2O平台存在基层社区卫生服务机构信息化水平薄弱、多方协同机制亟需建立、社区老年人自身中医健康素养不足等一系列制约因素，现阶段推进O2O平台发展的关键应在于加强社区老年人群中医药健康养老观念和技能，同时，发挥政府引导与监管作用，推进社区中医药健康养老服务业集聚，提升社区中医药健康服务能力等。

    [关键词] 云南省；中医药健康；O2O；社区养老服务

    [中图分类号] R197.61 [文献标识码] A [文章编号] 1673-7210(2018)10(b)-0152-05

    [Abstract] Based on the particularities of community traditional Chinese medicine (TCM) health elderly care service， to explore the O2O platform model of Yunnan Province community TCM health care service， which combines the communication of TCM health care culture with the promotion of TCM health literacy and TCM health assessment with TCM health services. However， the implementation of O2O platform is restricted by a series of factors， such as low informations level of grass-roots community health service institutions， urgent need to establish multi-party cooperation mechanism， and insufficient TCM health literacy of elderly people in the community. At the present stage， the key to promot the development of the O2O platform is to strengthen the concept and skills of TCM health care for the elderly in the community. At the same time ......