王秋颖 李宝琴

    [摘要] 伴随着医药产业的高速发展和人口老龄化趋势的加深，医药产业日益成为社会关注的焦点，经济社会的发展对医药营销人才的需求与日俱增，对医药营销人才也提出了更高的要求，医学院校肩负着医药营销人才培养的艰巨任务。本文以黑龙江中医药大学为例，研究分析创新创业教育融入专业人才培养的现状及问题，从创新教育和创业教育两个层面构建了创新创业教育融入医药营销专业人才培养的路径，提出将创新创业教育融入医药营销专业教育、思想政治教育以及“第二课堂”活动的探索。

    [关键词] 创新创业教育;医药营销;人才培养

    [中图分类号] G640? [文献标识码] A? [文章编号] 1673-7210(2020)01(c)-0189-04

    Practice and exploration on innovation and entrepreneurship education into the cultivation of pharmaceutical marketing professionals

    WANG Qiuying? LI Baoqin

    Humanity and Management College， Heilongjiang University of Chinese Medicine， Heilongjiang Province， Harbin? 150040， China

    [Abstract] Under the background of the rapid development of the pharmaceutical industry and the aging society， the pharmaceutical industry has gradually become the focus of social attention. The demand for pharmaceutical marketing talents has been increasing and higher requirements have been put forward for pharmaceutical marketing talents. Medical schools have the responsibility of cultivating applied talents. Taking Heilongjiang University of Chinese Medicine as an example ......