王玮娇 张洪雷

    [摘要] 本文详细论述了中医药文化产业的定义。并指出中医药文化产业的特点是高附加值性、强融合性、知识产权性、民生性、实用性和广泛性。中医药文化产业的发展优势有国家政策支持、历史积淀悠久、中医文化人才助力。中医药文化产业发展过程中存在的问题有中医文化消费不足、市场环境欠缺规范化、中医文化与科技未能有效结合和缺乏专业人才。因此可以通过扩大中医药文化消费，提升中医药文化认同;加强政策引导扶持，创造良好的政策环境;提升中医文化自信度，发展新型中医文化业态;提升从业者素质;体现当代先进文化，重视社会效益等路径发展中医药文化产业。

    [关键词] 中医药文化;文化产业;发展路径

    [中图分类号] R2-03? ? ? ? ? [文献标识码] A? ? ? ? ? [文章编号] 1673-7210(2020)02(c)-0140-05

    [Abstract] This paper has presented the definition of Chinese medicine culture industry. It has pointed out the high value-added， strong integration， intellectual property， welfare characteristics， practicality and extensiveness of Chinese medicine culture industry. The advantages in the development of Chinese medicine culture industry are supported by government policies， a long history， and the across-the-board support of Chinese medicine culture talents. The disadvantage in the development of Chinese medicine culture industry are unsatisfactory consumption of Chinese medicine culture， standardization of market environment， lack of effective integration of Chinese medicine culture and technology ......