张萌

    [摘要] 随着信息技术的发展，进行信息传播的自媒体渗透到人们的日常生活中，也影响到药学教育，融合自媒体平台参与药学教育活动，对药学人才的培养和发展具有重要意义。鉴于此，本文首先梳理了自媒体传播信息的快捷性、灵活性、多样性和交互性等特点带给药学教育的机遇，同时也认识到信息碎片化及良莠不齐的信息带来的挑战;然后阐述自媒体环境下实行药学教育教学改革的可行性与必要性;最后从药学教学、科研活动及药物服务等方面厘清自媒体融入药学教育的途径，从转变教师角色、确立学生主体地位及建立移动互联网教学平台探究进行药学教育改革的举措，以期利用自媒体平台的优势，与药学教育进行相互的渗透与深度的融合，促进药学教育事业的发展。

    [关键词] 自媒体;药学教育;教学改革;对策

    [中图分类号] R95 ? ? ? ? ?[文献标识码] A ? ? ? ? ?[文章编号] 1673-7210(2020)04(a)-0054-04

    Countermeasures of implementing pharmaceutical education reform in the environment of we-media

    ZHANG Meng

    Pharmacy College， Shandong First Medical University & Shandong Academy of Medical Sciences， Shandong Province， Taian ? 271016， China

    [Abstract] With the development of information technology， we-media for information dissemination penetrates into people′s daily life and also affects pharmaceutical education. Integrating the we-media platform to participate in pharmaceutical education activities is of great significance to the cultivation and development of pharmaceutical talents. In view of this， this paper first combs the opportunities brought to pharmaceutical education by the characteristics of we-media ......