严建军 高新跃 姚海宏

    [摘要] 全媒体时代，医院如何有效地开展舆情管理工作成为重要的课题，特别是面对突发公共卫生事件时，医院宣传舆情系统所表现的敏感力、应激力、传播力、引导力、公信力会起到举足轻重的作用。近年来，面对突发公共卫生事件，作为区域性医疗中心的上海市浦东新区公利医院充分融合医院各科，借助“互联网+”，把握舆论导向，弘扬医界正能，建立在线平台，探索全预约门诊的互联网医院雏形，形成了一套行之有效的创新宣传舆情应对模式，起到了很好的效果，对医疗行业宣传舆情系统应用互联网在应对突发公共卫生事件有一定的借鉴和推广作用。

    [关键词] 突发公共卫生事件;区域性医疗中心;宣传舆情系统;互联网

    [中图分类号] R197 ? ? ? ? ?[文献标识码] A ? ? ? ? ?[文章编号] 1673-7210(2020)07(b)-0190-04

    [Abstract] In the omnimedia era， how to effectively carry out public opinion management has become a crucial task for a hospital. Especially when faced with emergent events of public health， the sensitivity， response， communication， guidance as well as credibility shown by the propaganda and public opinion system of a hospital will play a decisive role. In recent years， when it comes to emergent events of public health， as a regional medical center， Shanghai Pudong New Area Gongli Hospital has fully integrated all administrative departments including information， publicity， outpatient service， etc. with some clinical departments. Thanks to the internet plus， it has innovated a set of effective responding methods in propaganda and public opinion issues and has achieved good results by properly guiding the public opinion ......