浙餐新品牌数字化赋能顾客满意度调查及提升策略研究

http://www.100md.com 2022年4月1日食品安全导刊 2022年第3期

杨岽钒董智慧冯文昌

    摘要：新冠肺炎疫情常态化背景下，数字化转型成为推动餐饮行业复苏、促进消费扩容提质的重要内容。本文拟基于顾客满意度视角研究数字化赋能浙餐新品牌发展的对策，以期为浙餐新品牌提升提供决策参考。

    关键词：数字化;浙餐新品牌;顾客;满意度;精准赋能

    Research on Digital Empowerment Customer Satisfaction Survey and Promotion Strategy of New Brand of Zhejiang Restaurants

    YANG Dongfan， DONG Zhihui， FENG Wenchang

    (Zhejiang Business College， Hangzhou 310053， China)

    Abstract： Under the background of the COVID-19， digital transformation has become an important role on promoting the recovery of the restaurant industry and improving the quality of consumption. Based on the customer satisfaction， this paper intends to study the countermeasures for developing digital Zhejiang new brand restaurants ......

百拇医药网 http://www.100md.com/html/paper/1674-0270/2022/03/050.htm

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