摘 要：随着全球化趋势发展和消费者文化认同的增强，传统文化逐渐成为食品包装设计的重要灵感来源。将传统文化元素融入包装设计，不仅能彰显民族特色，传承传统文化，还能吸引消费者目光，提升产品附加值。本文结合实例，分析了传统图案、吉祥物、色彩、工艺等元素在食品包装设计中的应用，总结了应用定位、提炼方式、表现手法等方面的经验，并就传统元素应用中存在的同质化、肤浅化、生硬化等问题提出了优化建议，以期为食品包装设计实践提供参考。

    关键词：传统文化；包装设计；视觉元素

    Explore the Application of Traditional Cultural Elements in Food Packaging Design

    LI Weimeng

    (Dalian University of Foreign Languages， Dalian 116044， China)

    Abstract： With the trend of globalization and the enhancement of consumer cultural identity， traditional culture has gradually become an important source of inspiration for food packaging design. The integration of traditional cultural elements into packaging design can not only highlight national characteristics and inherit traditional culture， but also attract consumers’ attention and enhance product added value. In this paper， the application of traditional pattern， mascot， color and technology in food packaging design is analyzed， and the experience of application orientation， extraction and expression is summarized， some optimization suggestions on the problems of homogenization ......