基金项目：2024年校级大学生创新创业项目“国货崛起背景下新疆葡萄酒发展的机遇与挑战——基于理念创新视角”(X202413561092)。

    摘 要：在国货崛起背景下，新疆葡萄酒产业既存在独特的种植优势和有力的政策支持等发展机遇，又面临市场竞争激烈和品牌认知度低等发展挑战。本文基于理念创新视角对新疆葡萄酒产业的发展优势、发展现状以及市场需求进行综述，分析产业发展面临的困难并提出应对策略，旨在为新疆葡萄酒产业的健康、可持续发展提供理论参考。

    关键词：新疆葡萄酒；产业发展；机遇；挑战

    The Rise of Domestic Goods and the Opportunities and Challenges for Xinjiang Wine Development

    GAO Chunxiang， MA Junmei， WANG Zhihu， ZHONG Qingyang， Xiakere Yusufujiang

    (Xinjiang Institute of Science and Technology， Korla 841000， China)

    Abstract： Against the backdrop of the rise of domestic products， the wine industry in Xinjiang not only has unique planting advantages and strong policy support， but also faces development challenges such as fierce market competition and low brand awareness. This article reviews the development advantages， current situation， and market demand of Xinjiang’s wine industry from the perspective of conceptual innovation， analyzes the difficulties faced by the industry development， and proposes corresponding strategies. Intended to provide theoretical reference for the healthy and sustainable development of Xinjiang’s wine industry. ......