陶艳

    〔摘要〕 仲景文化是中医药文化的重要组成部分，传播仲景文化是中医界乃至整个社会的责任。但仲景文化的传播存在社会重视程度不够、内容体系尚未完善、传播方式创新不足、传播队伍人才短缺等问题。以长沙为例，提出政院合作、深挖细整、多管齐下、媒体融合、数字赋能、内训外引等策略性思考，为仲景文化传播突破现状提供参考。

    〔关键词〕 仲景文化；仲景文化园；仲景品牌；中医药文化；媒体融合

    〔中图分类号〕R2-0? ? ? ?〔文献标志码〕A? ? ? ? 〔文章编号〕doi：10.3969/j.issn.1674-070X.2023.08.026

    Predicaments and countermeasures on the dissemination of

    Zhongjing Culture

    TAO Yan

    The Second Hospital of Hunan University of Chinese Medicine， Changsha， Hunan 410005， China

    〔Abstract〕 Since Zhongjing Culture is an essential part of Chinese medicine culture， it is the responsibility of the Chinese medicine community and even the whole society to disseminate it. However， there are some problems in the dissemination of Zhongjing Culture， such as insufficient social attention， an imperfect content system， a lack of innovative methods， and a shortage of talent. Taking Changsha as an example， strategic countermeasures have been put forward such as government-institute cooperation， in-depth digging of Zhongjing Culture， multi-pronged approaches， media integration， digital empowerment ......