焦珞珈，王静

    〔摘要〕 中医药在疾病预防与治疗、健康养生等方面参与面广、参与度深、认可度高，展现出独特作用，彰显了民族传统文化的时代价值。为发挥中医药文化在中医药事业发展中的先锋作用，依托新形势下中医药文化宣传教育的时代机遇，剖析现阶段中医药宣传教育过程中存在的宣传内容科学性不够、宣传队伍专业性不强、宣传对象针对性不高、宣传平台多样性不足等问题，探索增强中医药文化教育宣传的创新策略。立足健康中国战略，打破中医药文化宣传教育困境，推动中医药文化宣传国际化发展，创新宣传理念、方式與内容，拓宽宣传平台，促进中医药传承创新发展。

    〔关键词〕 新形势；中医药文化；宣传教育；传承创新；国际传播；健康中国

    〔中图分类号〕R2-0? ? ? ?〔文献标志码〕A? ? ? ? 〔文章编号〕doi：10.3969/j.issn.1674-070X.2023.08.024

    Implementation path of Chinese medicine culture publicity and

    education under the new situation

    JIAO Luojia， WANG Jing

    Hunan University of Chinese Medicine， Changsha， Hunan 410208， China

    〔Abstract〕 Chinese medicine has a wide and deep range of participation， and enjoys high recognition in disease prevention and treatment， health preservation and others， showing its unique role and highlighting the value of national traditional culture in this era. In order to make Chinese medicine culture a pioneer to develop Chinese medicine， we should rely on the opportunities in the publicity and education of Chinese medicine culture under the new situation and analyze the problems existing in the process of Chinese medicine publicity and education at this stage ......