〔摘要〕 中医药期刊作为传播中医药信息和文化的主要媒介，在推动中医药领域学术交流与文化传承方面扮演着重要角色。随着媒介融合发展的纵深推进，中医药期刊需要更加精准的策略指导，以更好地发挥其在中医药科研领域的引领、示范作用，从而满足学术界及社会公众的需求。本研究围绕中医药期刊融合传播发展现状及存在问题，提出内容创新、平台建设、人才培养、国际化发展4个层面的融合传播策略。

    〔关键词〕 中医药文化;中医药期刊;融合传播;高质量发展

    〔中图分类号〕R2" " " " "〔文献标志码〕A" " " " " 〔文章编号〕doi：10.3969/j.issn.1674-070X.2024.08.022

    Innovation and development strategies of TCM journals

    under the perspective of integrated communication

    ZHANG Yan1， LU Jing2*， REN Yuwei3

    1. SEGi University， Kuala Lumpur 47810， Malaysia; 2. China News of Chinese Medicine， Beijing 100101， China;

    3. Hebei Media College， Shijiazhuang， Hebei 050010， China

    〔Abstract〕 As the main medium for disseminating information and culture of Chinese medicine (TCM)， TCM journals play an important role in promoting academic exchanges and cultural inheritance in the TCM field. With the deepening of media convergence development， TCM journals need more precise strategic guidance to better fulfill their leading and demonstrating roles in the field of TCM scientific research， so as to meet the needs of the academic community and the public. This study focuses on the current situation and problems in the development of integrated communication in TCM journals ......