[中图分类号]R2 [文献标志码]A [文章编号]doi：10.3969/j.issn.1674-070X.2025.06.025

    本文引用：王丹丹，王辉.在线医疗用户使用意愿影响因素分析[J].湖南中医药大学学报，2025，45(6)：1143-1148.

    Analysis the influencing factors users' willingness to adopt online medical services

    ， Colege ， ， 4102o8，

    [Abstract]ObjectiveToexplorethe factorsinfluencing onlinemedical usershealthcareserviceselectionpreferences， toprovidedecision-makingsupportfortheformulationimplementationonlinemedicalpolicies.Methods Using conveniencesampling，aquestionairesurveywasconductedamong 423onlinemedicalusersfrom FebruarytoApril2024. reliabilityvalidityanalysisfactoraalysisregresinanalysisweremploydtdentifeprimarydetemnantsfecting users'willingnesstdoptolieedicalsriesesults Infoationdisclosure，ommentesponsiveness，perceivedcoent usefulnessemergedasthecriticalfactorssignificantlyinfluencingusersadoptionintentions.ConclusionEnhancingservice optimizationplatformupgradesforonlinemedicalservicesarerecommendedtoelevatepotentialusers'willngnesstoengage with these digital healthcare solutions.

    [Keywords]online medical care;signal transmission theory; SOR model;wilingness to adopt ......