【摘要】建设医院文化和塑造医院品牌已成为当前和今后时期医院生存和发展的基础和关键,是提升自身核心竞争力的必备条件和重要环节。医院文化建设是塑造医院品牌所需要的思维模式和价值观念,是一个持续的过程,医院品牌则是医院文化建设所产生的核心,是一个创新的结果。本文从就医环境、医疗技术、服务质量、医疗设备、职业道德和人际关系六个方面论述了塑造医院品牌的作用和意义。

    【关键词】医院文化医院品牌

    【Abstract】Construction of the hospital culture and shape the hospital has become a brand in hospital during the current and future survival and development of basic and key, is to enhance its core competitiveness of necessary conditions and important links. Hospital culture is shaped by the needs of the hospital brand of thinking and values, is an ongoing process, Hospital brand is produced by the hospital culture core, is a result of innovation. This article from the medical environment, medical technology, quality of service, medical equipment, professional ethics and interpersonal six discusses the role of shape and significance of the hospital Brands.

    引 言

    随着市场经济的不断发展和医疗改革步伐的不断加快,医院之间的竞争实际上是医院文化及医院品牌的竞争 ......