李沛 顾东蕾 江凌

    摘要：网络信息技术及移动设备快速发展的背景下，微信公眾号的广泛使用引起了高校图书馆的关注，众多高校图书馆开通微信公众号并进行了一系列阅读推广实践。江苏省“双一流”高校图书馆利用微信公众号进行阅读推广实践较为丰富，打造了一系列符合自身特点的高品质阅读推广栏目，还需要在增加推广文章数量、合理设置栏目、突出栏目特点、丰富推广内容、规范发文频率等方面加强努力，扩大微信公众平台的阅读推广作用。

    关键词：高校图书馆;新媒体;阅读推广;微信公众号

    中图分类号：G258.6;G252.1 文献标识码：A 文章编号：2095-5707(2021)06-0030-05

    Abstract： Under the background of the rapid development of network information technology and mobile devices， the widespread use of WeChat official accounts has aroused the attention of libraries of colleges and universities. Many libraries of colleges and universities have opened WeChat official accounts and carried out a series of reading promotion practices. The libraries of “double first-class” universities in Jiangsu Province have a richer practice of using WeChat official accounts to promote reading ......